What’s The Value In Your Hairstyle/Service?

When your client comes and sit in your chair for their service, what are they getting? What EXACTLY are they paying for?

When I think of the VALUE of a service, I envision an EXPERIENCE. What all comes with what I’m paying for. This same concept must and should accompany everyone of your services. Now, if your already doing ABOVE & BEYOND, keep up the good work.

I challenge you one day to analyze your services. Ask yourself what all am I offering my client. From the moment they walk in the door, sit down in your chair, while your performing the service, and to when they walk out the door. Are you giving a FULL 100%, or the BARE MINIMUM. When I say bare minimum, what I’m referring to is the Basics.

For Example: A Relaxer Service. What all are you giving the client for the amount they are paying you to have this service done? Are you just doing the Relaxer, Condition, Style and letting the client pay? Or are you ADDING VALUE to the service? By adding VALUE, you are adding to your WORTH.

How I would add VALUE to a Relaxer Service, would probably go something like this. Relaxer, A Custom Hydration Treatment, Complementary Ends Trim and Head Massage. I would also include the Roller Set or Wrap in the price for no additional charge. Any other styling would be additional.

After reading both examples, which service would you think that the client would prefer? The first example where they get the basic WAM BAM THANK YOU MA’AM, or the second service that offers the client A BANG FOR THEIR BUCK?

I’ve noticed when you GIVE or add VALUE to your service, clients appreciate your service more. It wouldn’t feel to the client like you are in the business for the FAST MONEY, but you are there to…. 1. HELP/CREATE/ACHIEVE their desired look 2.EDUCATE them on the Do’s & Don’ts of their hair 3. MAINTAIN the integrity of their hair 4. INSPIRE and so forth.

The next time your clients enter the salon, remember the VALUE of your SERVICE, and the clients will VALUE YOU and the SERVICE YOU GIVE. When you put in 100%, it will show in the product you put out.